UM Australia has added Coca-Cola Amatil (CCA) to their list of clients.
Building off of their win of Coca-Cola’s main media account last year, UM will now handle the media accounts for three popular CCA brands: Mount Franklin, Kirks and Deep Spring.
One of the largest bottlers of non-alcoholic, ready-to-drink beverages in the Asia-Pacific, CCA is one of Coca-Cola’s top five bottlers in the world. CCA’s major stockholder, The Coca-Cola Company, owns 29 percent of CCA’s stock with two seats on the nine-member CCA board of directors.
Having won Coca-Cola’s South Pacific media account this time last year, UM Australia has been managing the company’s portfolio with brands including Coca-Cola, Powerade and Barista Bros. UM’s highly successful Colour Your Summer campaign last year saw the launch of six limited edition colored cans and marked one of the company’s biggest marketing pushes ever in Australia.
CCAs portfolio of products includes carbonated soft drinks, spring water, sports and energy drinks, fruit juices, iced tea, flavored milk, coffee, tea and packaged ready-to-eat fruit and vegetable snacks and products.