Jury president Scott Donaton, global chief creative and content officer at Digitas, described the 94-minute film, which opened June 14 across selected U.S. movie theaters, as “a brave idea, beautifully told and brilliantly executed. It gives you chills and it wouldn’t have been told without the bravery and commitment of the brand in telling the story.”
“It won because we need more stories in the world like this,” he added. “For brands going forward in entertainment, having values and expressing values is going to be the best way to connect with people.”
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