UM, the global media agency network of IPG Mediabrands, today announced the appointment of W. Joe DeMiero to US Chief Executive Officer, effective immediately. DeMiero is charged with driving and enhancing the agency’s unique Futureproof approach across its culture, capabilities and client services, taking over the role from Lynn Lewis, who has been elevated to Global Chief Marketing Officer, Mediabrands. DeMiero will report directly to UM Global CEO, Eileen Kiernan.
“Joe is a transformative leader with a proven track record in driving business growth and fostering strong agency culture, and we are delighted to welcome him to the UM family,” said Kiernan. “With his deep data, digital and operational expertise, commitment to creating meaningful experiences between consumers and brands, and a wonderful entrepreneurial spirit, we are confident that Joe will accelerate our Futureproof ambitions in the marketplace today, and into the future.”
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