Former Publicis exec succeeds Lynn Lewis, who becomes global CMO of IPG MediaBrands
UM, the global media agency network of IPG Mediabrands, has tapped Joe DeMiero as the newest U.S. CEO. He takes over the role from Lynn Lewis, who moves to global chief marketing officer of Mediabrands.
Effective immediately, DeMiero will be responsible for U.S. strategy, direction and operations for the 11th largest media agency in the world, according to the Ad Age Datacenter. He will report directly to UM Global CEO Eileen Kiernan and oversee management for the agency’s U.S. clients, including USPS, E.J. Gallo, Rocket Mortgage, Zillow and more.
One-to-one relationships
“UM is constantly iterating, innovating and challenging the industry on critical issues in order to drive impact for its people and clients,” DeMiero said in a statement. “I could not be more excited to join this incredibly connected community and leadership team at a time when the agency is experiencing great growth and success.”
Read the full article on Ad Age.