Singapore Institute of Technology (SIT) has awarded UM Singapore its traditional and digital media buying and planning duties. The appointment is for the Singapore market.
Pat Lim, Managing Director of UM Singapore, said, “Our 360 media offerings comprising traditional, digital and content marketing solutions have been well received by SIT. We are excited to be selected as their media partner and look forward to bringing innovative media solutions for their campaigns.”
SIT is Singapore’s new autonomous university that offers industry-focused degree programs. Established in 2009, the university offers specialized degree programs in Physical Science & Engineering, Food Science & Chemical Engineering, Information Communications & Computing, Health Sciences and Design, Education and Social Sciences through collaboration with overseas university partners and five local polytechnics.
The Parliament of Singapore granted the university autonomous status in February 2014, allowing it to confer its own degree programs.