The branded series, created by UM, will be a six-episode spinoff of Dear Santa documentary, which premiered in 2020.
Two years ago, the United States Postal Service (USPS) teamed up with IPG mediabrands’ global media agency UM to create a documentary called Dear Santa, highlighting the Postal Services’ annual Operation Santa holiday initiative, in which USPS postal workers and volunteers answer childrens’ annual letters to Santa that end up in USPS mailboxes.
This year, the award-winning documentary has landed a spinoff series on Hulu, premiering on December 19.
Read more in Campaign.